Football betting strategies – Choosing the right betting site

London, England, 7th November 2021. The Premier league winter ball during the Premier League match at the London Stadium, London. Picture credit should read: Paul Terry / Sportimage PUBLICATIONxNOTxINxUK SPI-1310-0109

In the UK, we’re a nation of football fans! As such, there are thousands of betting sites where you can place wagers on a vast selection of football matches and events. But how do you know which gambling sites deserve your business?

Join us today, we tell you everything you need to know about finding the best betting sites in the UK. as well as how to select one specifically for football.

Let’s dive straight in.

What to look for in a great bookies

Finding a fantastic bookmaker online can be tough. After all, each one claims to be the best! So, what should you look for when shopping around for a new bookies? Especially as a football fan? Let’s take a look.

The best selection of events and markets

It goes without saying, but the first thing you should look at is how much football the bookmaker has for you to bet on. As a footy fan, you want to see Premier League and Champions League matches, as a minimum. But you should also see if they offer up international tournaments to wager on. Such as La Liga, in Spain. Or the Bundesliga, in Germany.

Also, take a gander at what kind of markets there are. Remember, ‘markets’ just refer to the types of bet you can place. So you want to see a great variety of markets, to make your betting more exciting.

Competitive odds

If you’ve ever gambled before, you’ll know that great odds are important to landing those big wins. So, when looking at a new football bookies, take into account what kind of odds they offer. As odds will differ from bookie to bookie, day to day. Therefore, compare and contrast a few different bookmakers. And select the one that’s got the best odds overall.

Live streaming and in-play betting

These days, all the best bookies offer live streaming on all major sports events. Because, if you’re going to bet on a football match, you want to watch the action unfold! Paying for subscriptions to sports packages can be expensive. And, if you like international football, you might find yourself paying for more than one. Which can rack up your bills pretty quickly.

But, with a great UK bookies, you’ll get all the top football matches from around the world streamed live, in high-definition, to your laptop, PC or mobile phone; for free.

Plus, with the invention of in-play betting, you can also continue your online betting, even after the match has started. Which makes things so much more exciting.

Therefore, whenever you come across a new bookmakers, always make sure they offer live streaming and in-play bets. So that you get the best possible experience.

How to select the perfect football bookmaker for you

Once you’ve looked at all the elements we’ve suggested, you should be left with a great selection of bookmakers. So, now it’s time to narrow your choices down a bit further.

With that in mind, here’s what we advise when you come to selecting the perfect football bookies for you.

Read reviews online

A good idea is to read reviews of popular betting sites, so that you can see what the experts have to say. As these expert reviewers know exactly what makes a fantastic football bookmakers site.

You can also look at what other gamblers have to say about these betting websites as well. So that you can get a good cross-section of information, which will help you make your decision.

Check for a valid licence

If a bookmaker’s site operates in the UK, then it must hold a valid UK licence from the UK Gambling Commission (UKGC).

Therefore, before you sign up to any new site, first check that you can see the UKGC logo. This, along with the site’s licence number, should be clearly displayed on the bookies’ homepage.

Select the best welcome package

One of the best parts of finding an incredible new bookies is the welcome package you receive as a new player.

So, when you come to select a site, always choose the one with the best welcome deal. As a new players at a UK bookmakers, you can pick up offer such as:

  • No deposit bonuses: get bonus cash to use on football betting, without making a deposit
  • Matched deposit bonuses: the bookies will match your deposit amount with a percentage of bonus cash. The UK average is between 100% and 200%
  • Free bets: get your hands on free wagers to use on your favourite football matches and events

However, before you take on any bonus deal, always make sure you read the terms and conditions. So that you can get the best out of your new membership.


If you know what to look for, then choosing a great new bookies for football is easy. Just keep your eyes peeled for all the points we’ve mentioned today. And always read the T&Cs attached to any bonus.

Finally, make use of other sites where you can find information and reviews on these bookmakers. So that you’ll set yourself up for success!