Just three months since their sixth European title triumph in Madrid, Liverpool and their fans have more reason to smile. Back in July, Liverpool and Tottenham fans complained about the outrageous allocation of tickets that saw the Merseyside club and the North London side barely get 50% in total from the available Champions League tickets for the final showdown. Furthermore, travel fees were also inflated for both parties and the price for flights to Madrid almost doubled within the time frame.
After a series of complaints at the time, UEFA have finally given made a decision that will please the European Champions and fellow British sides as well.
Only a few weeks ago, UEFA announced the cap of the price for away tickets in continental competitions, in a move to make fixtures more accessible for fans.
Europe’s governing body has faced immense criticism in recent years, particularly back in May due to the high prices for the finals of the Champions League and Europa League, as well as the venue selection from the latter.
Top clubs in the continent were at loggerheads over extortionate prices for travelling supporters, with fans taken advantage of with high demands for tickets, as well as costs for air travel and accommodation.
While British clubs have been pressuring UEFA for years, their requests were met with some resistance from their counterparts in Spain and some areas of Southern Europe.
However, an agreement has since been reached that means that away tickets for the group stages will cost a maximum of 70 euros (£63.50) in the Champions League and 45 euros (£41) in the Europa League.
Confirming the news, UEFA president Aleksander Ceferin said: “Fans are the lifeblood of the game and those who follow their teams to away matches must have access to tickets at a reasonable price, bearing in mind the cost they have already had to incur for their trip.
“By capping ticket prices, we want to make sure that away fans can still travel to games and play their part in making the atmosphere inside football stadiums so special.”
The cap will come into effect when the group stages of both tournaments begin next month but the figure is higher than the British clubs, and Bayern Munich, were hoping for.
A campaign began back in 2018 when Liverpool fans were charged £73 for their semi-final trip to Rome, while Manchester United supporters were forced to pay £89 for seats against Sevilla the same year – in an area where tickets usually cost £54. SeatPick, a live search engine for ticket prices across Europe were quick to notice the unfair discrepancy as well.
Last season, Liverpool and Manchester United both responded to Barcelona’s high ticket prices for away fans by raising their own prices for travelling supporters, using the additional revenue to subsidize their fans’ costs in Spain.
It would now mean that extortion of any sort has been curbed to a certain extent and for any circumstance at all, the maximum any side would pay for an away ticket would not exceed £64. British clubs are always on the receiving end of this from other sides as the general perception is that the English sides are the hub for “unnecessary spending”, hence the harsh treatment is deployed on them.
Considering a normal Liverpool ticket spans around £37 to £59, the new development will be very much welcome by Liverpool in their quest to retain their European crown.